In recent years, there has been increasing anxiety that AI will eventually replace human writers.
Automated technologies have successfully replaced thousands of factory assembly jobs, surgical positions, security postings, and farming jobs. Why not try your hand at writing as well?
While there is no doubt that technological innovation has assisted writing and will continue to do so, I believe that AI will never completely replace the human copywriter.
Why?
Robots are incapable of processing human levels of creativity, reasoning, and, consequently, writing.
While robots, algorithms, and automated systems may have ways to " crawl " and interpret data, they will never grasp the human pleasure of cuddling up in front of the fireplace with a cup of tea and a good book.
There are self-driving cars, augmented and virtual reality, and chatbots taking over customer service everywhere you turn.
Many modern workers are concerned that artificial intelligence (AI) and machine learning (ML) will replace their professions, leaving them in the cold as machines take over the globe.
Life Imitates Art or Art Imitates Life?
In one of his unsettling short stories, “Someone Like You”, Roald Dahl had previously considered this AI nightmare situation for authors.
It depicts the story of the Great Automatic Grammatizator, a massive machine capable of writing prize-winning books based on the works of living authors in under 15 minutes.
The machine's designer blackmails authors into licensing their names rather than revealing that creating a novel is something a machine can easily and often do better. Dahl died before such a machine was even a possibility.
It no longer appears to be such a wild idea now. However, since writing is a highly emotional job that requires a genuine understanding of the human experience, AI technology will have a hard time embedding itself in the content world and replacing writers.
AI Will Never Replace Writers
The art of narrative or storytelling is what AI and ML lack.
Humans are emotional beings.
When creating material, writers use fear, joy, love, persuasion, wrath, and various other human emotions. And writers of all genres recognize the importance of narrative in helping others remember what we tell them.
Humans communicate with one another through storytelling. It is also how a company interacts with its customers. Every piece of marketing content attempts to form relationships with customers, and storytelling is essential. This is why the content industry is booming. Companies recognize that to offer authentic quality content. They need to hire the right copywriter or hire a copywriting team.
Top copywriters craft stories that put a brand's ideal customer in control. They demonstrate to prospects and consumers how a company's product or service will make their lives easier, happier, or solve their issues.
Unlike AI or ML, writers create memorable, emotional stories that persuade and engage their intended audience.
Only you have the ability to write a one-of-a-kind and impactful story based on your experiences. In terms of storytelling, AI and machine learning cannot compete with the human brain. Perhaps someone will teach a machine empathy in the future, but until then, the world will require authors to reach out to others with words.
Conversation is a Human Skill
Do you know what else robots lack that humans have mastered?
Conversational power. Ok, not all humans are conversational masters, but the ones who write have indeed mastered the skill.
Robots can be trained to communicate, respond to queries, and tell jokes, but they will never be the conversational natives that humans have always been.
This provides writers and content agencies a significant advantage in copywriting.
If you've been working in digital marketing for a while, you're probably aware of a few examples of hilarious, conversational, relevant material with a decidedly human touch that you've read and appreciated.
Excellent writing Doesn't Read like Excellent Writing
Allow yourself a few moments to process this one.
The best sales pitches don't feel like sales pitches, and the best marketing writing doesn't sound like writing - it sounds like a casual discussion between friends. AI might be able to write a grammatically correct sentence. Still, it cannot carry the same impact as the content delivered by a well-seasoned writer with years of experience that is relatable to their audience.
Excellent writing, although initially may look simple, it is not. Excellent writing takes years to hone and human empathy to create.
Why Do Companies Turn to Content Agencies and Writers?
Full-service content marketing provides a company with all it requires for online marketing, campaigns, and community management.
From start to finish, a marketing agency provides comprehensive ideas and solutions targeted to the particular organization and its audience. Hiring a content marketing agency does not obligate you to use every service available.
But having professionals available for website updates, blogs, press releases, email campaigns, social media ads, and all things content will make any company incrementally more successful.
Most companies start with some regular blog pieces and work their way up to daily analysis, videos, and social media management. The goal of employing a content marketing agency for most organizations is to enhance brand awareness, brand loyalty, and sales.
A content marketing agency can assist you in the following ways:
● Create a diverse range of material such as articles, whitepapers, presentations, product tutorials, etc.
● Create material in the tone and style appropriate for your target audience.
● Maintain regulatory standards and compliance in the financial services or technology industries.
● Writers with industry expertise may research and develop articles on challenging topics.
● Websites, infographics, and flow charts are design components that aid in SEO.
For copywriting prices contact us, and we can give you an estimate based on what your company needs at this point.
Final Thoughts
Finally, we believe we should consider why we, as humans, tell stories. We write and read books in part to communicate our inner worlds.
The issue of consciousness is that it is difficult, if not impossible, to tell if my agony, ecstasy, or despair is similar to what you are experiencing.
Storytelling, rather than an fMRI scanner, the equipment used to analyze brain waves, maybe our best way of attempting to understand and connect with what is going on in the minds of others.
So, when AI acquires consciousness, AI content creation will become highly fascinating. But by that point, if we ever arrive there, we are looking at an entirely different world—a world where robots and humans are interchangeable in all areas.
What do you think?
Will AI ever achieve consciousness?