Many people believe that the primary objective of advertising is to sell a product. However, this is not always the case. Marketing storytelling, for example, enables advertisers to engage with an audience and immerse them in what is happening first, with the product coming second.
The advantages of promoting via telling a story are numerous. Capturing people's attention in an era of decreased attention spans, where an increasing number of material types vie for the audience's attention, is one of them. Some people are upset by hard-sell advertising and tune it out when they hear it.