Let us be honest here. The global pandemic has brought the world to its knees and has shaken the economy nationally. The picture painted by Bloomberg and the Entrepreneur on the pandemic’s toll on the global economy is bleak. Unless you are Amazon, chances are you have seen your business’s cycle get smaller, your profits shrink, and your revenue decrease dramatically. Many companies are opting to forego content creation in an attempt to make ends meet and cut their losses. Many view content marketing as a luxury, only to indulge and invest in it when their marginal profits are positive.
Yet, nothing could be further from the truth. In this competitive online marketing, when people spend more and more time in lockdowns and in front of screens, investing in content is more pertinent than ever. So, why should your business create content now? Here are the right reasons.
1. You Make Your Brand Visible
You cannot expect people to reach out for your brand if they do not know your brand exists. This is why content is king; it has the power to render your brand visible when used wisely and smartly. Savvy marketers understand that it is paramount to bring the brand to the forefront of buyers’ attention in order to convert. In this digital era of cut-throat competition, when buyers are bombarded with advertisements throughout their buyer’s journey, creating content is the only way to make your brand’s presence known.
2. Your Audience Will Keep Coming Back
If you create content that people find valuable, they will keep coming back for more. For instance, if you have a blog page alongside your main webpage, giving how-To tutorials, or the latest fashion trends, or other helpful information, people will regularly revisit your page.
3. You Can Build Trust Around Your Brand
Creating content is one of the most bullet-proof ways to build trust around your brand. People will trust a brand more that offers valuable information, shares relevant statistics gives insight on the latest market news, and remains aligned with the new reality around us. When it comes to choosing between product a and product b, buyers will opt for the one they trust more, not for the one that is cheaper or seems to be a better deal.
4. You Can Increase Your Social Media Traction
It is not enough to have a social media account and expect it to get your product out there. You must have a solid social media presence, and you must create content on a regular basis. Interacting with your customers on social media will lead to more traction, more shares, more likes, and ultimately more followers. When the time comes for the followers to move through the sales funnel, your brand will be the first they will seek.
5. You Will Generate More Leads
Strategically placed Calls-to-action (CTAs) throughout your content can generate more leads. CTAs are a great way of guiding people to your landing page. The greater the content you create, the more likely they are to follow through with your CTAs. The more they follow through with your CTAs, the more chances you have of helping them convert.
6. You Can Leverage Great Customer Experience To Get Ahead Of Competition
There is only so much you can do to get ahead of the competition. There is a limit to how much you can lower your prices and how many extras or offers you can add to your product. However, there is one way that you can get ahead of the competition, and that is creating content that provides a superb customer experience. In fact, a Walker study found that at the end of 2020, customer experience overtook price and product as the key brand differentiator.
Interestingly, the Entrepreneur considers customer experience as the building block of any business’s success. SmartInsights reveals that businesses offering better customer experience earned between 4 and 8 percent more than their competitors. So creating great content is a better way to get ahead of your competition and is definitely more cost-effective than lowering prices continuously in the hopes of getting a competitive edge.
7. You Can Improve Conversions
The content you create influences the outcome of your conversions. Your content helps your buyers get the information they need about your product to make educated purchases. Great content allows them to connect with you and will make them feel more comfortable investing their money in your product as opposed to competitive ones. Using the great art of persuasion, you can sway more potential buyers with your side, push them forward in the sales funnel, and improve your conversions in the process.
8. You Can Reap The Rewards Of Smart SEO
Marketers swear by the importance of SEO, and frequently all efforts are devoted to crafting content that will help a business’ page to rank high in search engine results. Creating content is the only way to reap the rewards of smart SEO and get your product or services known.
9. You Can Use Content To Establish Your Authority In The Field
Creating content that is always up-to-date with current trends will establish your authority in the field. If your business is designated as a credible place to receive information regarding your area of operation, it will gradually demonstrate your expertise in the field. This will also help your page to rank higher in search engines through various Google algorithms, which in turn will build trust around your brand.
10. Everybody Else Is Doing It
Creating content is the only way for businesses to stay afloat and create brand awareness and brand loyalty. Whatever you are selling, someone else is selling something very similar and probably at lower prices and with many extras. And, to top that up, they are also creating content to promote it. So, why stay behind the competition? Everybody else is creating content, and so should you.