How to Streamline Your Content as a B2B Company
Business-to-business (B2B) marketers are responsible for various daily duties. Instead of getting distracted, they should measure performance, plan strategies, fulfill timelines, and execute deliverables.
When it comes to B2B marketing and sales, the marketing technology stack you use can make a significant difference in terms of efficiency and output. Additionally, it keeps everything up to date for you. Consequently, if you're a B2B marketer looking to streamline your sales and marketing efforts, the following are some solutions you should consider:
Tools for Project Management
It's challenging to obtain a real return on investment (ROI) in important B2B activities unless you focus on alignment and break down critical business goals. Because running a business entails working in teams, it's vital to keep all of your team on the same page. A project management tool could be valuable in streamlining efforts and collaboration, resulting in better results and fewer disagreements.
Project management software is frequently used to improve planning by allowing team members to schedule tasks and assign deadlines. These solutions also provide a consolidated view of all projects and data in a single interface.
Set Realistic Objectives (and be specific)
Good content can help you acquire a lot more than just brand awareness. You must be able to explain precisely what you want your content to do to improve your content generation process. Are you looking for a way to produce high-quality leads? How can you improve your thinking leadership? Want to improve your search engine rankings?
Gather your team and make sure everyone understands what your business is aiming to accomplish before you start optimizing your content generation process. You may better define your content generation process by defining your goals.
Make an effort to connect your content to your broader business objectives. The correct content might assist your firm in generating more leads or guiding prospects through the sales funnel. It can even help clients see opportunities and rewards that aren't apparent in other types of connections. Good content does more than boost social media followings; it increases revenue and helps companies meet their bottom-line goals.
Organize your Content with an Editorial Calendar
An editorial calendar, complete with deadlines and who is responsible for them, is the foundation of every excellent content production strategy. Even developing and sticking to a calendar on a spreadsheet can make a difference for B2B organizations with a committed but small content production team. Any system in place saves time and boosts productivity. According to Forbes, B2B blogs with informational content get 52% more visitors than those with only commercial content.
The number of B2B companies that work with content agencies is growing rapidly. Therefore, if you choose to work with a content agency, you do not have to worry about an editorial calendar unless you want to be involved in the process).
Focus on Quality
If you choose to tackle your content strategy internally, you need to focus on quality more than quantity (unless you can do both quantity and quality.)
Poor content is one of the major stumbling blocks in an unoptimized content production strategy. Instead of publishing generic blogs attempting to be like everyone else, take a more detailed and targeted approach: Look for unique story aspects that only your business can tell. To emphasize your company's actual worth, draw on the experiences of your most devoted consumers. And don't lose sight of your objectives.
In the post-COVID world, content is still king in 2022, and its quality may make or destroy your company. A well-developed and efficient content strategy is critical to your marketing efforts, regardless of how big or small your company is. We have helped companies around the globe rank better and convert their traffic. Contact us if you'd like to hire a professional team.
Improve the Quality of Existing Blog Posts
Remember to employ this easy content writing tip: repurpose existing blog articles.
It usually only involves updating statistics or data points and a fast refresh of any quotes or sources. You're not only giving old stuff new life when you save the blog to the current date. You also allow a whole new group of people to benefit from the information.
Just make sure the blog's material is evergreen, which means it's still relevant to the audience you're seeking to reach.
You can work with a content agency for this task as well. Unless you have an internal content marketing team, you might want to consider an agency they are highly knowledgable in SEO as well.
Use Scheduling Software
When we're not under pressure, finding something to post on social media is usually easier! If your industry isn't based on breaking news, you can generally get around this problem by planning your postings ahead of time. Take a few minutes at the end of the week to plan out your next week's postings.
Scheduling software makes this process a breeze. HubSpot, our preferred marketing platform, will even suggest the optimal times to post to get the most engagement. It also has robust marketing automation, which is helpful if you're running lead nurturing campaigns with many email sequences, for example.
Content creation is a continuous process. Develop a content development plan and a content calendar to simplify things for yourself and your company. You'll have a plan and a blueprint for what content to use and when to use it.
Once you've got it, make sure to repurpose current material into different formats for the various channels you use to distribute information. It will assist you with maintaining a consistent flow of content and relieve the stress of having to create original content for each channel every time.
Final Thoughts
Content creation is a delicate balancing act. Your website should effectively communicate with various audiences, from those who are new to your organization and solutions to those who are about to take the next step and need a bit more information. While decent design and site usability are essential and help your users avoid unnecessary frustration, they will only take you so far. The magic recipe for converting casual site users to actual contacts engaged with your sales staff ensures that your well-designed website is packed with intelligent, compelling content.
The entire Iris team is here to guide you. Contact us if you have any questions about the process or want to explore the possibility of collaborating for your content marketing needs.