Are you planning your content strategy for the coming year? Do you want to understand the important trends that will influence how potential clients find your content?
For a long time, content marketing has been an essential part of the marketing mix for both B2B and B2C marketers. When analyzing a firm, 95% of B2B clients see content as a sign of trust, making it essential for B2B marketers. While consumer marketers were forced to make major modifications to their content marketing strategies due to the pandemic, the importance of content rose as more individuals than ever before turning to digital channels for information.
Across the board, content marketing is developing. Trust Insights compared 10,000 articles regarding content marketing from 2015 to August 2021 for this article. It measured how frequently occurring words and phrases evolved. One trend saw tactical talks about blogs, native advertising, and SEO being eclipsed by articles on content efficacy, discovering more efficient resources, and monetization.
Let’s dive in and see what content marketing trends are going to take over in 2022.