Content Growth Hacks: How to Use Social Listening for Effective Market Research

Research may be the most enjoyable aspect of marketing and product development (and the most work). While research is critical to any business process, getting the most out of it frequently necessitates the use of the most resources, which is rarely sustainable, and often daunting.



As a result, research initiatives are either insufficient or overruled. Fortunately, today's marketers have the option of introducing new research methods in favor of a fully digital approach. With social media as the world's largest archive of market knowledge, there's every incentive to shift research there permanently.

For this, we have the so-called social listening th