Creating content can be a challenge due to the many different factors that can influence content. The internet has many opinions due to the mass amounts of people utilizing it each day. So, how do you please the masses? Well, to keep it simple, you can't. You need to create content that fits your target demographic and focus your content on that group of people, along with making content that serves a purpose for your audience. That's not all the advice we have. Keep reading to learn the top five ways you can use great and functional content to bring in more clients, and that means more money in your pocket.
1.) Utilize Social Media and Trends
Social media plays a vital role in growing brand awareness, which brings in more clients and revenue. If you're not already using social media in your content strategy, you need to get with the times. More than 4.55 billion people are using social media. That's a large audience that you can see your products. It's important to note, though, that posting isn't enough. You need to keep up with trends, new apps that come out, and put quality over quantity.
Think of the power TikTok took on the social media and content game over the past couple of years. It only took about a year for that app to blow up, and it changed the game of how to create content and how people ingest content. Knowing what social media channels are the best distributors and what type of content people want to see will help your content strategies that much more.
2.) SEO and Targeted Keywords
SEO and keywords make a significant impact on potential clients finding your content. How so? Google, which happens to be the world's most popular search engine site, uses SEO and keywords to help people find what they're looking for, and your content will be ranked higher depending on what words are used on your website in a blog or through content. Here is where it's recommended to use keywords:
● The URL
● Main title and H1 tags
● In the first paragraph
● Image file names
● Meta descriptions
3.) Update and Refresh Content
As we mentioned above, a search engine ranking you higher almost guarantees conversions for your business or brand. Another way to increase that engagement is by updating old content. By doing this, you can get Google to crawl your site more frequently without publishing as often. This gives you an advantage in the rankings while also allowing you to focus on other content strategies since it does not require you to create a new blog or website content. Please take a look at the current content on your website and find ways to refresh it using long-tail keywords and SEO.
4.) Quality Over Quantity
A few years ago, it was once perceived that the quantity of content was more important. The more you push out, the better. But that's not the case anymore. The internet is constantly bombarding consumers with content from competing brands. Instead of focusing on your competition, try to focus more on the conversation you want to have with your audience and consumer. Create a brand that your audience can trust by taking time with your content and giving it a purpose and meaning.
5.) Embrace the Future of Content
As technological advances keep coming and new emerging ways to deliver content keep being created, it's time for you to embrace it in your content strategies. Data and statistics don't lie. It's important that you use the data you gather on your audience and gear your content towards what the data tells you to do. Data collected in 2020 showed marketers what the future of content would look like in 2022 and beyond. Some predictions that are forecasted are Podcasts, AI, AR, and short-form content. Some of those mentioned trends are already being done and growing in popularity. It's crucial for you to look into these new trends and become a part of them, or it'll be pretty hard for you to catch up.
Start Creating Content!
Again, the complexity of creating content that will stick with your audience is no secret. It is difficult, but not impossible. Try following the five recommended tips above to be ahead of your competition while creating content that your followers will love. Remember, the more people who share, like, and follow your content, the higher your conversion rates.